More Than A Quarter Have Used Uber In Mississauga
One half disapprove of council’s order
to stop doing business
OTTAWA, May, 24th, 2016 – In a random sampling of public opinion taken by the Forum
Poll™ among 722 Mississauga voters, more than a quarter have used the Uber
ride-sharing mobile app in the past (28%) and this is characteristic of the
youngest (40%) and the wealthy ($80K to $100K - 34%). In comparison,
closer to one third have used Uber in Toronto (May 17 - 32%) and in Ottawa (May
19 - 31%).
Satisfaction with Uber twice as high as
satisfaction with taxis
Satisfaction with Uber among those who have used it is
almost universal (95%), and almost all say they are “very satisfied” 986%). In
contrast, just one half of Mississaugans are satisfied with their taxi service
(49%), and as few as one fifth are “very satisfied” (17%). In Toronto, the difference
is less wide (Uber, overall satisfaction - 85%, “very satisfied” - 68%, taxis,
overall satisfaction - 49%, “very satisfied” - 18%). In Ottawa, on the other
hand, the difference between Uber and taxis is as stark as it is in Mississauga
(Ottawa, Uber, overall satisfaction - 93%, “very satisfied” - 82%%, taxis,
overall satisfaction - 48%, “very satisfied” - 17%).
One half disapprove of council order to
Uber
One half of Mississauga voters disapprove of council’s order
to Uber to stop doing business in the city (49%), while just fewer approve
(42%). One tenth don’t have an opinion (10%). Approval of council’s motion is
common to the youngest (49%) and the oldest (53%), the less wealthy ($20K to
$40K - 53%), in the northeast (caution: small base size), among renters (49%)
rather than homeowners (39%), and among those who have not used Uber (50%) but
not among those who have (19%).
“While disapproval of council’s motion to Uber to cease and
desist is not that much greater than approval among voters, it is clear that
those who use Uber see it as vastly superior to the city’s taxis” said Forum Research President, Dr.
Lorne Bozinoff.
Lorne Bozinoff, Ph.D. is the
president and founder of Forum Research. He can be reached at lbozinoff@forumresearch.com
or at (416) 960-9603.
