More Than A Quarter Have Used Uber In Mississauga

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More Than A Quarter Have Used Uber In Mississauga

One half disapprove of council’s order to stop doing business

OTTAWA, May, 24th, 2016 – In a random sampling of public opinion taken by the Forum Poll™ among 722 Mississauga voters, more than a quarter have used the Uber ride-sharing mobile app in the past (28%) and this is characteristic of the youngest (40%) and the wealthy ($80K to $100K - 34%).  In comparison, closer to one third have used Uber in Toronto (May 17 - 32%) and in Ottawa (May 19 - 31%).

Satisfaction with Uber twice as high as satisfaction with taxis

Satisfaction with Uber among those who have used it is almost universal (95%), and almost all say they are “very satisfied” 986%). In contrast, just one half of Mississaugans are satisfied with their taxi service (49%), and as few as one fifth are “very satisfied” (17%). In Toronto, the difference is less wide (Uber, overall satisfaction - 85%, “very satisfied” - 68%, taxis, overall satisfaction - 49%, “very satisfied” - 18%). In Ottawa, on the other hand, the difference between Uber and taxis is as stark as it is in Mississauga (Ottawa, Uber, overall satisfaction - 93%, “very satisfied” - 82%%, taxis, overall satisfaction - 48%, “very satisfied” - 17%).

One half disapprove of council order to Uber

One half of Mississauga voters disapprove of council’s order to Uber to stop doing business in the city (49%), while just fewer approve (42%). One tenth don’t have an opinion (10%). Approval of council’s motion is common to the youngest (49%) and the oldest (53%), the less wealthy ($20K to $40K - 53%), in the northeast (caution: small base size), among renters (49%) rather than homeowners (39%), and among those who have not used Uber (50%) but not among those who have (19%).

“While disapproval of council’s motion to Uber to cease and desist is not that much greater than approval among voters, it is clear that those who use Uber see it as vastly superior to the city’s taxis” said Forum Research President, Dr. Lorne Bozinoff.

Lorne Bozinoff, Ph.D. is the president and founder of Forum Research. He can be reached at or at (416) 960-9603.