Quebecers Most Likely to
Vacation In Europe or Québec
In Canada, most likely to visit Ontario or BC
Toronto, July 10th
– In a random sampling of
public opinion taken by The Forum Poll™ among 801 Québec voters, more
than a quarter (27%) say that Québec would be their first choice of vacation
spot, statistically tied with Europe (25%) for likeliest destination.
(16%) say they would
visit somewhere in Canada, other than Québec, while just
over 1 in 10 (12%) say the Caribbean would be their first choice.
Few (7%) would lean
toward the United States or Asia (6%), while even fewer would look south to
Mexico (3%) or South America.
Respondents most
likely to say Québec would be their first choice vacation spot include those 55-64
(34%) or 65+ (37%), the least wealthy (32%), or earning $20,000-$40,000 (30%)
or $60,000-$80,000 (31%), the least educated (36%), supporting the PQ (37%),
and living on the North Shore (35%) or ROQ (33%).
Respondents most
likely to say Europe would be their first choice include those aged 34 and
younger (28%), or aged 45-54 (27%) or 55-64 (27%), earning $80,000-$100,000
(38%) or the most wealthy (37%), with a college/university (30%) or a
post-graduate degree (31%), and living in Montréal (28%) or Québec
City (26%).
Within Canada, for Quebecers, BC or Ontario are first
Half of Quebecers
would make BC (26%) or Ontario (23%) their destination if they planned a trip
within Canada. New Brunswick (18%) was the third most popular choice.
Prince Edward Island
was also selected by just over 1 in 10 (11%).
Few would plan trips
to Nova Scotia (7%) or Alberta (6%). Even fewer would visit Newfoundland and
Labrador (4%), the territories (3%), or the prairies (2%).
Respondents most
likely to plan a trip to BC include respondents earning $80,000-$100,000 (40%),
with a college or university degree (32%), and supporting the CAQ (34%).
Respondents most
likely to visit Ontario include those aged 25-44 (29%), earning
$80,000-$100,000 (27%) or the most wealthy (29%), and the least educated (26%)
or with a post-graduate degree (29%).
Quebecers more likely to visit Ottawa and Valley than the GTA
A third of Quebecers
(34%) say they'd make Ottawa and the Ottawa Valley their first choice of
destinations in Ontario. The GTA is second, with a quarter (26%) saying the
nation's largest metropolitan area would be their destination of choice.
Just over 1 in 10
said they'd like to visit Southwestern Ontario (13%) or Southeastern Ontario
(13%). Neither the group of Algonquin, Muskoka, and Parry Sound (7%) nor
Northern Ontario (6%) were likely to be the first choice for an Ontario
vacation.
1000 Islands is the biggest draw for Quebecers in Southeastern
Ontario
Almost a third (31%)
say that if visiting Ontario's Southeast, the 1000 Islands would be their first
choice. A quarter (23%) say it would be Kingston.
Just over 1 in 10
(13%) said Prince Edward County would be their first choice of destination.
Fewer than 1 in 10
said Cornwall and Counties (8%), Rideau Heritage Route (9%), Bay of Quinte
(5%), Land O'Lakes (4%), or Brockville and District (4%).
(2%) said that they
do not know which Southeastern Ontario location would be their first choice.
Half would use the internet to research their trip
(50%) say that they
internet would be what they rely on to plan their trip within Canada. Almost 2
in 10 (19%) would rely on the advice from friends, family, or colleagues.
1 in 10 (10%) would
actually rely on a physical tourism office. Few (7%) would rely on a travel
agent or (4%) physical travel magazines.
“For the most part, Quebecers are united in their desire to travel to Europe or within Québec as their primary destination,” said Dr. Lorne Bozinoff, President of Forum
Research. "Outside of Québec, BC and
Ontario are surely getting their marketing materials ready to tempt Quebecers,
given how many say they'd visit those provinces first."
Lorne Bozinoff,
Ph.D. is the president and founder of Forum Research. He can be reached at
lbozinoff@forumresearch.com or at (416) 960-9603.
