Majority Who Are Aware
of Colour Change Prefer White Police Cars
Two thirds aware colour will change
In a random sampling
of public opinion taken by the Forum Poll™ among 757 Toronto voters, 6-in-10
are aware the Toronto Police Service is changing the colour of its police cars
from white to dark grey (59%). Among these voters, close to 6-in-10 prefer the
current white cars (56%), while just a quarter prefer the new dark grey ones
(27%). In total, across all voters, one third approve of the current white cars
(33%), less than a fifth prefer the new dark grey cars (16%) and the remainder
prefer neither (6%), don’t have an opinion (5%) or weren’t aware of the colour
Preference for the
dark grey livery is common to Gen X (45 to 54 - 19%), the wealthy ($80K to
$100K - 22%), in downtown Toronto (19%), those who didn’t finish college (19%),
commuters who use private vehicles (21%) and John Tory voters from the last
recall the chrome yellow police cars of the early 80s, and how they stood out.
At the time, the change to white cars (because of environmental issues with the
yellow paint) was widely discussed. In this case, it was not" said Forum Research President, Dr. Lorne Bozinoff.
Ph.D. is the president and founder of Forum Research. He can be reached at
email@example.com or at (416) 960-9603.