Presto
Use Increasing
Users satisfied with the experience
Toronto, January
21st— In a random sampling of public opinion taken by the Forum Poll™
among 1427 Torontonians 18 years of age or older, more than half (58%) say they have used a Presto card while using
transit in Toronto, up from half (50%) in September.
4 in 10 (42%)
say they have not used a Presto card.
Three-quarters
satisfied with the experience
Three-quarters
(TOP2: 72%) of those who said they’ve used a Presto card are satisfied with the
experience, with a third (35%) saying they are very satisfied.
A quarter
(BTM2: 28%) say they aren’t satisfied, with one-sixth (16%) saying they are not
satisfied at all.
Approval of replacing tickets and tokens
with Presto remains steady
Half
(51%) of Torontonians say that they approve of replacing older forms of TTC payment, such as
tickets or tokens, with the Presto smart card, a similar proportion as
September (53%). Approval amongst those
who have used a Presto card is higher, with almost two-thirds (62%) saying they
approve of the switch.
A
third (35%) say they disapprove of the move, unchanged since September (36%).
One-sixth (14%) say
they do not know.
Half of those who haven’t used Presto
rarely, if ever, use transit
When those that said
they have never used a Presto card were asked why, half (47%) said it was
because they rarely, if ever, use transit.
One-sixth (15%) said
it was not convenient, while a similar proportion said something else.
1 in 10 (11%) said
it was the cost of the card itself, while a similar proportion (8%) said it was
privacy concerns.
About 1 in 20 (5%)
identified technical difficulties as the reason.
“Presto users are
fairly satisfied with the experience of using the card,” said Dr. Lorne
Bozinoff, President of Forum Research. “And half of all Torontonians approve of
dispensing with tickets and tokens in favour of the Presto card.”
Lorne Bozinoff,
Ph.D. is the president and founder of Forum Research. He can be reached at
lbozinoff@forumresearch.com or at (416) 960-9603.
