Crombie seen to continue McCallion's
legacy
TORONTO JULY 25th, 2014 – In
a random sampling of public opinion taken by the Forum Poll™ among 946
Mississauga voters, relatively equal proportions will vote for Steve Mahoney
(31%) or Bonnie Crombie (29%) in October's mayoral election, and this is the
same situation which applied in April (27% and 25%, respectively). The Crombie
voter is a Boomer (55 to 64 - 33%), male (32%), in a higher income group ($80K
to $100K - 35%, $100K to $250K - 37%), the best educated (post grad - 36%),
South Asian (46%), a mother with children (33%), voted Liberal in the last
provincial election (38%) and lives north of Eglinton Avenue (38%). The Mahoney
voter is Gen X (45 to 54 - 35%) or a Boomer (55 to 64 - 37%), or a senior (65+
- 41%), in a middle income group ($60K to $80K - 43%), the least educated
(39%), British or British Isles ethnic origin (54%), Caribbean (43%), a
provincial PC voter (41%) and lives west of Hurontario Street (38%).
Candidates matched on attributes
Both candidates are matched on most
attributes, with the exception that Crombie is slightly preferred (25%) to
Mahoney (21%) for carrying on Hazel McCallion's legacy. On other attributes,
the candidates do not differ strongly (best able to handle budget, Mahoney 25%,
Crombie 24%; best plan for transit, Mahoney and Crombie - 19% each; keep taxes
low, Mahoney - 20%, Crombie - 17%; best vision for city, Mahoney - 25%, Crombie
22%).
Candidates matched in approvals
Just more than half are aware of
Crombie (56%) and Mahoney (53%), and, among those aware, each has similarly
high approval levels (70% and 71%, respectively). Crombie's awareness is stable
since April (60%), but Mahoney's has improved (from 47%). Approval has
increased for both (from 61% and 63%, respectively).
"These are two strong, well-liked
candidates running strong campaigns. Neither is the incumbent, but both are
community fixtures and both are energetic and outgoing. This is stacking up to
be a very interesting and hard-fought campaign," said Forum Research
President, Dr. Lorne Bozinoff.
Lorne Bozinoff,
Ph.D. is the president and founder of Forum Research. He can be reached at lbozinoff@forumresearch.com or at (416)
960-9603.
