Campaign Pushing Almost Half Toward Voting

Campaign Pushing Almost Half Toward Voting

Toronto, May 17th – In a random sampling of public opinion taken by The Forum Poll™ among 1057 Nova Scotia voters, almost half (45%) say the current election campaign has made them more likely to vote. (44%) say the campaign hasn’t changed whether they will vote or not, with fewer than 1 in 10 saying the campaign (5%) has made them less likely to vote on May 30^th. (6%) say they do not know.

Respondents most likely to say they campaign has increased their chances of voting include those aged 65+ (53%), females (48%), earning $20,000-$40,000 (56%) or $40,000-$60,000 (55%), and living in Cape Breton (52%) or North End (50%).

Strong majority say they are absolutely certain to vote.

Almost 8 in 10 (78%) say they are absolutely-certain they will be voting in the upcoming election, barring some unforeseen emergency.

Few (2%) say they will not at all be likely to vote in the upcoming election.

Respondents most likely to say they are absolutely certain to vote include those aged 35-44 (84%) or 45-54 (84%), earning $80,000-$100,000 (91%) or the most wealthy (90%), with a post-graduate degree (90%), and supporting the Progressive Conservatives (85%) or NDP (85%).

"One of the most oft-repeated adages amongst political operatives is ‘campaigns matter’, and in Nova Scotia 2017 it looks very true, with almost half more likely to vote because of the current campaign,” said Dr. Lorne Bozinoff, President of Forum Research.

Lorne Bozinoff, Ph.D. is the president and founder of Forum Research. He can be reached at lbozinoff@forumresearch.com or at (416) 960-9603.