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Almost Three Quarters Confident Charities Use Donations
Responsibly
More than 7 in 10 say
they’ve donated in the past year
Toronto, November
9th – In a random sampling of public opinion taken by The Forum
Poll™ among 1281 Canadian voters, almost three
quarters (TOP2: 71%) say they are confident that charities will spend donations
responsibly, with a quarter (24%) saying they are very confident. Only one
quarter (25%) say they are unconfident charities spend donations responsibly, with
fewer than 1 in 10 (7%) saying they are very unconfident.
Few (4%) say
they do not know how they feel about how responsibly charities spend donations.
Respondents most likely to say they are
confident (TOP2) that charities will use donations responsibly include those
aged 35-44 (77%), females (76%), earning $80,000-$100,000 (83%), living in Atlantic Canada (79%) or Québec (82%), and with a
post-graduate degree (82%), and supporting the BQ (79%).
Respondents most likely to say they are
unconfident (BTM2) that charities will use donations responsibly include those
aged 34 and younger (29%) and 55-64 (28%), males (30%), earning $20,000-$40,000
(30%), living on the prairies (MB/SK) (33%) or
Alberta (30%), the least educated (39%), and supporting the Conservatives (30%)
or Greens (27%).
Three quarters have
made donations
More than 7 in 10 (76%) say they have donated
to a charity in the past year, with only a quarter (24%) saying no.
Respondents most likely to have donated to a
charity in the past year include those aged 35-44 (84%) or 65+ (82%), females
(80%), the most wealthy (86%), living in Atlantic Canada (82%) or Alberta
(79%), supporting the Conservatives (79%) or Liberals (77%), and with a
post-graduate degree (87%).
Respondents least likely to have donated to a
charity in the least year include those under 34 and younger (36%), the least
wealthy (39%) or earning $20,000-$40,000 (36%), living in Québec (32%),
supporting the BQ (31%), and the least educated (38%).
More than a third think
eighty-percent or more of a donation goes to the mission of the charity
More than a third (36%) say they think that
eighty percent or more of a donation goes directly to the mission of the
charity.
Over a quarter (28%) say that between sixty
and eighty percent go directly toward the charity’s mission.
Just under a quarter (23%) say that between
thirty and sixty percent go directly to the mission of the charity.
Just over 1 in 10 (13%) say that less than thirty
percent go directly to the mission of the charity.
“Overall, Canadians are very giving, with a
massive majority saying they’ve made a charitable donation in the past year,”
said Dr. Lorne Bozinoff, President of Forum Research. “They also speak very
highly of charities, thinking both that charities will use their donations responsibly,
and that a large proportion of the donations go directly toward supporting the
charity’s mission.”
Lorne Bozinoff,
Ph.D. is the president and founder of Forum Research. He can be reached at
lbozinoff@forumresearch.com or at (416) 960-9603.
