Almost
half have seen ads for economic action plan
Very few see ads as effective
TORONTO May 14th,
2015 - In a
random sampling of public opinion taken by the Forum Poll™ among 1286 Canadian
voters, just fewer than half recall seeing or hearing advertisements for the
government’s Economic Action Plan (45%), while the majority do not recall these
ads (55%). Recall of this advertising is typical of the youngest (49%), males
(51%), the wealthiest ($80K to $100K - 53%, $100K to $250K - 51%), In the
Atlantic provinces especially (53%), but across Canada as well except for
Quebec (38%), among Liberals (50%) and among the best educated (59%).
Few say ads will make them vote for government
Just
one sixth say this advertising will make them more likely to vote for the
government (16%), while twice as many say the ads will prompt them to vote
against the government (37%). Close to half say these ads will have no effect
on their vote (46%), and very few have no opinion (1%). Among those who voted
Conservative in the last election, more than a tenth say the ads will lead them
to vote against them this time. The advertising is seen to be most effective in
Alberta (26%) and among Conservatives (36%).
"It’s surprising that more
people haven’t seen the ubiquitous economic action plan advertising, but it
must be assumed these are people not watching the Stanley Cup playoffs, where
the creative is in heavy rotation. What is not surprising is to see the ads are
not effective in winning votes; when that much money is spent on publicity and
no election has been called, voters begin to notice," said Forum
Research President, Dr. Lorne Bozinoff.
Lorne Bozinoff, Ph.D. is the president and founder of Forum
Research. He can be reached at lbozinoff@forumresearch.com or at (416)
960-9603.
