Forum PollTM accurately
predicts Alberta election
Forum calls NDP majority
first
TORONTO, MAY 12th, 2015 – In a
field of eight polling firms, the Forum Poll™ was fourth most accurate in
predicting the outcome of the Alberta provincial election of May 5, 2015. Forum’s
Interactive Voice Response (IVR) polling methodology again proves to be a
precise tool for measuring public opinion, accurately predicting that the NDP
would form a majority government. This
prediction was first made on April 22.
The Forum Poll predicted a finish of 45% for
the NDP (actual share – 41%), 23% for PC (actual share – 28%), and 23% for
Wildrose (actual share – 24%), predicting results with an average deviation of
2.0. Overall, it was another
accurate prediction by Forum’s IVR methodology within the calculated margin of
error (+/- 3%).
An unexpected result at the last Alberta election in 2012 led to
criticism of polling firms for their methodologies; Forum’s accuracy in this
election has proved once again that IVR is an appropriate, accurate and widely
accepted means of measuring public opinion.
“In 2012, the Alberta electorate blinked on their way to the polls,
and Forum just barely caught it. This time, Albertans walked into the polls
with their eyes open, and we charted the success of the NDP campaign from the
day the writ dropped,” said Forum
Research President, Dr. Lorne Bozinoff.
Lorne Bozinoff, Ph.D. is the president and founder of Forum
Research. He can be reached at lbozinoff@forumresearch.com or at (416)
960-9603.
