One
quarter of public as likley to use UPX at $20 as at $10
One tenth as likely at $30
TORONTO AUGUST 26th, 2014 -
In a random
sampling of public opinion taken by the Forum Poll™ among 931 Toronto voters,
4-in-10 are very likely to use the Pearson-Union Station Express if the fare is
$10 one way (41%) and this is out of two thirds who are likely to use it in
total (63%). By contrast, one quarter this proportion are very likely to use
the UPX if the fare mentioned is $20 (10%), and this is out of 3-in-10 (31%).
Finally, if the one way fare is $30, just one tenth as many are very likely to
use it (4%), out of one tenth in total who are likely (12%).
"It may be that a $10 one way fare is unrealistic for the
UPX, but it's clear you can't build a realistic business model with a $30 fare.
In new product research, 10% "very likely" uptake is considered good,
so it may be that a $20 fare is the appropriate price point," said Forum Research President, Dr. Lorne Bozinoff.
Lorne
Bozinoff, Ph.D. is the president and founder of Forum Research. He can be
reached at lbozinoff@forumresearch.com or at (416)
960-9603.
