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Almost Half Say Smartphone Makers Not Doing Enough To
A third say they
respond to messages "within a few minutes"
26th - In a random sampling of public
opinion taken by The Forum Poll™ among 1408 Canadian voters, almost half (BTM2: 45%) say they
disagree that smartphone makers, such as Apple or Samsung for example, are
doing enough to fight smartphone addiction, with almost a third (29%) saying
they strongly disagree.
Only 1 in 20 (TOP2: 6%) say smartphone
makers are doing enough, with half saying they strongly agree.
Almost 4 in 10 (38%) say they neither
agree nor disagree, with 1 in 10 (10%) saying that they do not know.
Respondents most likely to say they
disagree (BTM2) include those aged 34 and younger (46%), 35-44 (49%), or 55-64
(48%), females (48%), earning $60,000-$80,000 (53%), living in the Atlantic
(51%) and BC (52%), with a post-graduate degree (54%), and supporting the BQ
One-third says they spend fewer than one hour a day on their
When using their smartphone to use apps
such as social media, messaging, or games, one-third (34%) say that they spend
less than one hour a day on their smartphone.
A quarter (27%) say they spend between
one and two hours on their phone.
One-sixth (16%) say they spend between
two and three hours on their phone.
Just over 1 in 10 (12%) say they spend
3 hours or more.
1 in 10 (10%) say they don’t own a smartphone, and few (1%)
say they do not know.
A quarter (26%) of those aged 34 and younger say they spend
three hours or more on their phones, and few (5%) in this age group reports
they do not own a smartphone.
Almost a third (29%) of those aged 65+ says they do not own
Almost half say they respond within a few minutes or less
One sixth (16%) say that they respond to messages right
away, but the plurality, equal to one third (32%) say they respond within a few
One-quarter (23%) say they take longer than ten minutes to
reply, but less than half an hour.
1 in 10 (10%) say that it takes them between half an hour
and an hour to reply. Few (3%) say that it takes between an hour or two or more
than two hours (4%).
1 in 10 (11%) say that they’ll “respond eventually.”
Amongst those that use their phone three or more hours a
day, nearly two-thirds (TOP2: 64%) respond to messages within a few minutes or
“Many Canadians use their smartphones actively, spending a considerable
portion of their day using apps or responding to messages,” said Dr. Lorne
Bozinoff, President of Forum Research. “Almost half of Canadians believe that
smartphone makers aren’t doing enough to fight addiction to their devices, however.
Some have no opinion either way, but almost no-one feels as though the
smartphone makers are doing enough."
Ph.D. is the president and founder of Forum Research. He can be reached at
firstname.lastname@example.org or at (416) 960-9603.