Billy
Bishop airport preferred to Pearson
User satisfaction higher at Billy Bishop
TORONTO, March
15th, 2015 - In
a random sampling of public opinion taken by the Forum Poll™ among 520 Toronto
residents 18 yard of age and older, one half have flown in or out only from
Pearson International in the past year (52%), one tenth have flown only in and
out of Billy Bishop City Centre Airport (9%) and about one tenth have flown
from both (13%). One quarter of Toronto adults have not used either airport in
the past year (26%). Those who have not used the airports are the oldest (46%),
the least wealthy (41%), and Scarborough residents (44%). Among those who had
used both airports in the past year, two thirds had used Pearson last (67%) and
one third used Billy Bishop (33%).
Billy Bishop preferred by those who use both
Among
those who used both airports in the past year, Billy Bishop is preferred (56%)
to Pearson International (32%), while one tenth do not prefer one over the
other (11%).
One half “very satisfied” with airport experience in total
One
half of those who have used either or both airports find their airport
experience left them “very” satisfied (50%), while more than a third were
satisfied (36%), for a total of almost all travelers who were satisfied (86%).
Satisfaction higher among Billy Bishop travelers
Among
those who flew in or out of Billy Bishop only or last time they flew, almost all
are satisfied (91%), and more than half are “very” satisfied (54%). Among those
who used Pearson last time or only, somewhat fewer are satisfied (85%), and
somewhat fewer are “very satisfied” (49%).
"It is not surprising that the
bulk of Toronto’s air travelers use Pearson International Airport, but it looks
like the GTAA could learn something about customer satisfaction from its junior
airport," said Forum
Research President, Dr. Lorne Bozinoff.
Lorne
Bozinoff, Ph.D. is the president and founder of Forum Research. He can be
reached at lbozinoff@forumresearch.com or at (416)
960-9603.
